Spark
Personal Project        Fall 2023        Brand Identity





Details
Overview
Spark is a personal project created to show brand identity skills with the help of goodbrief, a random design brief generator to set “client” guidelines within the project.

Design Brief
“We are a company that researches new ways to take notes by combining  open-source software with a lovable mascot. Our main product is an app that you can use at home and implement new creative techniques. Our target audience is women. We want to convey a sense of bravery, while at the same time being gentle.”



User Personas   Visual Identity    Logo Process    Website    Print




User Personas





Visual Identity







Logo Process







Website



Image used in mockup is a placeholder from Notion. This is not a real product. 








Print








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