Personal Project Fall 2023
Brand Identity

Spark is a personal project created to show brand identity skills with the help of goodbrief, a random design brief generator to set “client” guidelines within the project.

Design Brief
“We are a company that researches new ways to take notes by combining  open-source software with a lovable mascot. Our main product is an app that you can use at home and implement new creative techniques. Our target audience is women. We want to convey a sense of bravery, while at the same time being gentle.” 

User Personas

Visual Identity

Logo Process


Image used in mockup is a placeholder from Notion. This is not a real product. 


 what i’ve been into lately:    puzzles     long walks    peppermint tea    dried mango