Brand Design
Passion Project
Solstice Cafe & Bar
a modern and inviting take on a restaurant brand
Overview
Solstice is a modern and inviting take on a restaurant brand. This is a passion project that allowed me to showcase my creativity in graphics and branding, with the goal of building an identity that emphasized the local but trendy cafe vibes. The project includes a brand identity & wordmark, menu design, environmental graphics, website, and social media posts.
Overview
Solstice is a modern and inviting take on a restaurant brand. This is a passion project that allowed me to showcase my creativity in graphics and branding, with the goal of building an identity that emphasized the local but trendy cafe vibes. The project includes a brand identity & wordmark, menu design, environmental graphics, website, and social media posts.
Problem
I wanted to challenge myself to build an identity from the ground up, using graphic, experiential, and product design elements to convey a built out brand.
My goal was to create a brand that was cohesive and recognizable, so in a real-world scenario a customer would be able to easily pick out the Solstice brand.
Problem
I wanted to challenge myself to build an identity from the ground up, using graphic, experiential, and product design elements to convey a built out brand.
My goal was to create a brand that was cohesive and recognizable, so in a real-world scenario a customer would be able to easily pick out the Solstice brand.
Key decisions
Typography built for contrast.
Balanced color palette to have contrast while being inviting.
A simple but impactful logo mark.
The work
The work
Result
What I created is a real, launch-ready restaurant brand, not a set of disconnected screens: consistent navigation, a distinct color language per section, and a brand voice that shows up in the writing as much as the visuals.
Result
What I created is a real, launch-ready restaurant brand, not a set of disconnected screens: consistent navigation, a distinct color language per section, and a brand voice that shows up in the writing as much as the visuals.
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