I helped bring bēginn to life by designing a mobile app to give users personalized fertility and wellness information instead of the generic advice most tracking apps default to. Every user's experience is shaped by their own onboarding responses, cycle data, lab results, and daily habits, not a one-size-fits-all script.
This was a freelance project to create a proof of concept for bēginn's founder.
Overview
I helped bring bēginn to life by designing a mobile app to give users personalized fertility and wellness information instead of the generic advice most tracking apps default to. Every user's experience is shaped by their own onboarding responses, cycle data, lab results, and daily habits, not a one-size-fits-all script.
This was a freelance project to create a proof of concept for bēginn's founder.
In collaboration with the beginn's founder, I helped organize her ideas into a tangible product with a complete information architecture.
With such a personalized app, it was a challenge to make sure we designed the product in a way that it would be most impactful to a wide range of users. We did usability testing with real users to understand their difficulties and explore where beginn could come in seamlessly.
Problem
In collaboration with the beginn's founder, I helped organize her ideas into a tangible product with a complete information architecture.
With such a personalized app, it was a challenge to make sure we designed the product in a way that it would be most impactful to a wide range of users. We did usability testing with real users to understand their difficulties and explore where beginn could come in seamlessly.
Key decisions
Usability testing low fidelity wireframes with real users to get research backed design decisions.
The star of the show is the information architecture, making sure every screen is mapped meticulously.
A welcoming and calm brand identity built on understanding the typical user.
The work
The work
Result
The result was a high fidelity mobile app prototype, built completely from scratch in collaboration with beginn's founder. An app created with the user in mind, focused on getting their personalized fertility insights.
Result
The result was a high fidelity mobile app prototype, built completely from scratch in collaboration with beginn's founder. An app created with the user in mind, focused on getting their personalized fertility insights.
